Target Audience - research task
December 08, 2016What is a target audience?
A target audience is a particular group of consumers within the film industry. Film businesses with a wide target market will focus on a specific target audience for certain generes.
What is the target audience for each of the following genres?
Horror - mostly aged 15 to 25 as they are easier to excite and male as they are more attracted to violence and thrill,
Comedy - would mostly appeal to young children as well as parents,
Action - young adult male, interested in action, thrill and excitement - most characters in action movies are male
Drama - young mature and older audience, both gender because there are many types of drama movies
Romance - both genders and nearly all ages, except younger kids. Most people who have experienced a romance in some form so they can relate to the story or fantasies about one, which starts from the teenager years on.
What would be the target audience for you 'idea so far'?
And how would you attract these people to watch your film?
Our target audience
would be younger people from the age of 16 - 20 and probably both genders. By using a young boy, a middle age women and an old man as the main characters we have a person representing nearly every generation which could attract other age groups as well. But because of the storyline it would be more suitable for a younger audience.(PA)
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