Evaluation Qu. 3
March 02, 2017WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
We believe that our media product can be used for most distributers as it has a wide age range for target audience and horror films are seen everywhere. However there are some distributers that are better than others based on our target audience and the day and age that we live in now.From research, we have found that most teens and adults prefer to stream videos rather than watch them directly from the TV. This means our media product would be viewed more on sites like Netflix rather than be put on TV as our target audience prefers this. Netflix has had millions of new subscribers since 2011 reaching around 90 million overall subscribers with nearly all being our target audience.
The other distributer we believe will distribute our media product successfully is cinemas. Every year, cinemas show hundreds of horrors gaining lots of profits from them. We have found out that most of these viewers in cinemas are also teens and adults. Horrors are especially good in cinemas for adults and teens as they like going watch it with their friends and have the adrenaline/emotion running through their bodies from the film.
Both these distributers work really well together as it means that when our target audience gets home from work or school, they can watch our media product on Netflix. it then also means if they want to go out they can still see our media product as the cinema is an attractive place for teens and adults when going out and socialising.
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